Our story
Three generations. One promise.
Made for the modern Indian woman. Built on comfort, quality, and an unwavering commitment to the women who started this journey with us.
01
From Rs. 400 and a name.
In 1974, our founder Mr. Basant Kumar Doshi started Doshi Industries with just Rs. 400 and a registered brand name — "Ladybird Lingerie."
He built it brick by brick, joined later by his brother Mr. Kamal Kumar Doshi. Together they laid a foundation of grit, honesty, and quality that still holds today.
A new generation, the same promise.
From 2009, his son Mr. Rahul Doshi — a visionary — took the brand into new territory with bold ideas and modern manufacturing.
In 2018 the family business became Manek Apparels Pvt. Ltd., carving out a niche with high standards and expert craftsmanship.
02
Four words. No compromise.
Comfort
Every fit, every fabric, every stitch — your comfort first.
Loyalty
Once our customer, always our customer.
Evolving
Fifty years on, still adapting to what women want.
Made in India
Designed and manufactured here, for women here.
We're online-first — and always here.
Every order ships from our manufacturing warehouse in Indore.
Manek Apparels Pvt. Ltd.
"Chhogalal Bhavan", 48/17 Reshamwala Lane,
Pandrinath Path, Indore — 452007, MP
Customer care: +91 99266 99322
Email: info@ladybirdindia.com
